In any organization (or team or relationship for that matter), communication is a function of its culture. In other words, the culture sets the conditions for the communication style and norms that people settle into. Consider the culture of the military and then that of a kindergarten classroom — pretty different types of communication going […]
Writing
The top 3 conversion killers: Fix these landing page issues first
So you’ve invested countless hours and resources into creating a stunning landing page. Your design is sleek, you’re certain that your copy is persuasive, and of course your offer is irresistible. Yet, your conversion rates or overall conversions remain disappointingly low. What could be going wrong? For our purposes here, let’s assume that traffic is […]
A pair of socks and the source of wisdom
When my first daughter was three, she entered her “why” phase — asking “why” about every little thing. It started off cute, became annoying, then even more annoying, and finally a sort of white noise. But along the way I realized that this line of inquiry was ultimately revealing and illuminating. One such occurrence: the […]